Writing value-packed blog content is an effective way to attract patients to your dental practice. However, it can be challenging to find a topic that resonates with your audience.
A business blog is a powerful marketing tool that can help grow your patient base, drive traffic to your website and generate more leads. However, it is important to maintain consistency with the content you create.
1. Share Your Knowledge
Dental blogs are an effective marketing tool for dentists. They help attract new patients, magnify the reach of your dental practice, and establish you as a leader in the field. In addition, a well-written blog can answer common questions about oral health, helping potential customers make an informed decision about their dental care.
For example, Go Ask Fred is a dental blog that focuses on the latest marketing techniques for dentists. The site is written by a successful dentist with a strong focus on online marketing, and is a valuable resource for dentists looking to improve their online presence. Another excellent dental marketing blog is My Social Practice, which specializes in social media marketing for dentists. This blog features a variety of helpful articles that can help dentists increase the number of people visiting their websites, and ultimately their dental practices.
There are many other dental blogs that provide useful information for dental practitioners and their patients. Smile Guide is a popular dental blog that provides tips on good oral hygiene, and answers frequently asked patient questions. Another dental blog that is dedicated to educating dental students is the American Association of Dental School Alumni (ASDA) website. The blog in this organization features articles about various aspects of life after dental school, including how to run a successful dental practice.
Dentistry IQ is an extensive source of information for dental professionals and their patients. This dental blog includes articles, videos, and podcasts that cover topics ranging from professional development to the latest technology in the dental industry. Additionally, the Dental ROI blog covers topics geared towards DSOs and other dental business owners, as well as providing helpful marketing tools for dental practices.
2. Share Your Patients’ Stories
The most compelling dental blogs include real-life patient testimonials. These stories provide authenticity, which is important to readers. They can also be used as educational material for new patients or as a way to promote services and products to existing ones.
For example, Logansport Memorial Hospital’s blog shares inspiring patient stories about their experience receiving care for various conditions, like cancer. Each story starts with background information on the patient and explains how their condition made them seek care from their local healthcare provider. Logansport Memorial Hospital uses a clear structure and leverages different formats like images and videos to bring the story to life for their audience.
Another great source for patient stories is the ADA’s New Dentist Now blog. It provides content to help new dentists get started with their careers, including tips on finances and student loans, resources for learning new dental techniques, and even how to find a great associate position.
Moreover, Dentistry IQ is a goldmine of content that helps dental professionals excel in their roles. It offers articles, interviews, and videos on topics such as patient treatment, dental office management, and product reviews. It is a must-read for dentists, dental assistants, and hygienists looking to improve their practice or elevate their career.
NexHealth’s dental marketing blog is a useful resource for dental professionals. They can learn about patient engagement strategies, new dental technology, and patient education tools that have helped their own practices grow. In addition, they can discover ways to improve their own outreach and patient communication through marketing automation. Dental ROI is a valuable tool for dental office managers who want to streamline their marketing strategy and gain more patients.
3. Share Your Passion
Dental professionals often talk about their passion for dentistry. You see it in their work and in their interactions with patients. It’s the thing that drew them to this career in the first place, after all: love for working with their hands, love for health care, love for surgery-type activities, love of science and learning. It’s the passion that makes them go out of their way to learn about new procedures, technologies and materials so they can offer their patients the best possible care.
Sometimes, however, that passion gets lost along the way. That’s why it’s important to periodically remind yourself why you decided to be a dentist in the first place. Whether that’s through a dental blog post or simply taking time to reflect on it, find your passion again.
For example, the ASDA has a wonderful dental blog that helps students prepare for life after dental school. The blog covers a variety of topics including career opportunities and events. It also features articles that can help you build your professional network, such as “Top 10 Reasons to Attend the ADEA Annual Session”.
Another great resource for new dentists is Dental Economics, which has been publishing for more than 110 years and has a huge following. The website and magazine are both full of practice management tips and information on new dental products. It’s also a good resource for finding a dentist near you.
A simple way to keep a dental blog fresh is to pick a “pick of the week” every week. Whether that’s a new technology, toothbrush or even a popular dental procedure like a wisdom tooth extraction, it’ll show your audience that you’re keeping up with what’s going on in your field.